It's about as generic as the other two dozen photo-editing apps I have installed on page three of my iPhone homescreen. The old, more colorful UI (left) and the new black and white UI (right). The depth of the gradient only makes it all worse, furthering the visual slant trick. It's an optical illusion created from the bulbous camera glyph that sits inside of the less rounded and straighter app icon shape itself. Perhaps the worst part, in my opinion, is how the app looks like it's slanting to the left. And now the new Instagram icon sticks out like a sore thumb, too. The only real app that sticks out is Snapchat and its yellow icon. The third most widely-used color icon seems to be white: all of Google's apps (Chrome, Google, Google Photos, YouTube, Hangouts), Apple Music, Calendar, Reminders, Safari, etc. OPEN ME! (Like we don't already compulsively check Instagram 20 million times a day anyway.) The new icon's loud design is intentional its designers feared a barebones icon would get lumped in with other camera apps.Īnalyzing my iPhone's main homescreen, it's been apparent to me over the last few years the most popular apps I use are typically green (Phone, Messages, Spotify, Whatsapp, Vine, etc.) or blue (Facebook, Twitter, Weather, Outlook, App Store, etc.). Whether that was because of the brown upper-third portion of the icon (warmer colors are known to be more relaxing) or the old-school lens and viewfinder design inspired by old instant cameras, the app icon didn't feel like it was ever in your face. Though the old icon was a remaining vestige of skeuomorphic design (digital designs that resemble physical objects to make them more relatable and familiar), there was something very calming about seeing it on your homescreen and then tapping on it. But my issue is it's too minimal and the gradient choice is too loud. Instagram recently said that, during the creative process of flattening the icon, it wanted to make sure the updated look was still recognizable.
Instagram icon android#
There are also some subtle differences between the iOS and Android app that aren't too noticeable unless you've got the two versions side-by-side.10 app icon redesigns: The good, the bad and the uglyĪs I'm sure you've seen by now, it's been replaced with a simplified glyph in the shape of a camera outlined in white and set on top of a yellow-orange-red-pink-purple gradient. Now, those are white, so the only pops of color come from the photos themselves (and those little orange notification icons). Gone are the blue buttons and navigation bar at the top and bottom of the app. In addition to the new icon, Instagram also made some design tweaks in the app itself. You can get more detail about how Instagram arrived at this design in the video below. Naturally, Instagram expanded this new color gradient and glyph-styling to its entire suite of apps (Layout, Hyperlapse, and Boomerang). The rainbow manifests itself in the warm gradient, while the camera lens is evident in the super minimalist camera glyph in the icon. The app did try to keep a few key aspects from its old logo: the rainbow, and the camera lens. With all that in mind, it makes sense that Instagram would eventually want to evolve from its vintage-looking camera icon, and the company's been working on this new design for almost a year. Nowadays, you can share photos, videos, collages, GIF-like Boomerangs, and Hyperlapses, and you can discover all sorts of new content in its Explore tab. Back then, all you could do on Instagram was take and share photos, painting them with a filter.
Instagram first debuted its faux leather-clad camera icon four years ago (and the app itself is five years old).
"But the Instagram logo and design was beginning to feel, well… not reflective of the community, and frankly we thought we could make it better." "Brands, logos, and products develop deep connections and associations with people, so you don’t just want to change them for the sake of novelty," Ian Spalter, Instagram's head of design, wrote in a blog post on Medium. If your first thought is What is this nonsense?! just take a second to hear out Instagram's reasoning for the change.
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